Marketing is about balancing between offline & online media, but the National University aimed to reach this new generation, mobile and social media generation. And what is a better way to get to them than a digital campaign.
The university wanted to gain exposure but was unsure where to start. After partnering up with One Graphics, we decided to launch a digital campaign that will show the National University’s meaningful approach.
It was more than just a new academic year! it was about encouraging qualified & passionate students to apply. While providing core values and committing to making the educational opportunity accessible to all, with over %50 discount on all majors.
We have rolled out a microsite on the university's site through: www.national-univ.net/admissions
And we also added a little fun yet helpful tool for new students, it’s a tool that helps you decide the major you might be interested in based on the answers you provide on some questions about your interest.
About One Graphics
A creative and digital advertising agency. Specialized in digital products & services among other creative services using innovative digital products and experiences. Founded in 2006, One Graphics helped many brands connect better with their clients and keep them ahead in their business by introducing a new world of marketing and capabilities.
About National University
Established by a decision of the Ministry of Higher Education and Scientific Research No. 3 of 1994 issued on 12/1/1994.
And the National university is an active member in the Association of Arab Universities, and member of the Parliamentary Union of the Arab Scientific Research and a member of the Union of Islamic universities in the world, and has cooperation agreements and relationships academy with a number of prestigious universities.